Why Lighted Bar Signs are Used

It seems to most fairly obvious why lighted bars signs are used. They give off brilliant ultraviolet light and dazzle the eyes with their bright glow. Their initial purpose, as with all traditional signs, is to attract new customers from the street who have never been to the establishment before. I have heard of businesses increasing their revenue by as much as 30% a month with an outside neon sign. It's so easy to overlook how many people are actually drawn in by a sign. Think about it. How many buildings are there in your community that you've driven by countless times and still don't know what in the world they are? How many hundreds or thousands of dollars do you think they spend with other traditional advertising methods? A lot! Sadly, some of these businesses never even thought to get themselves a sign at all. Remember, neon signs don't even have to be installed outside. They can be placed in windows facing road traffic. It is up to the bar's owner and employees to impress their customers once they're drawn in, though additional interior neon signs, lighted mirrors and lighted clocks are also frequently used to further impress. The lighted clocks, sports plates, and mirror bar signs easily stand out to the eyes of the patrons. Some bar owners take it as personal pride to prove to their customers how great their taste in decor is by stacking dozens of them on the walls and ceilings. Some think it's a bit much, though secretly I love them all. Personally, while I think a bar can often have the wrong kinds of signs (confusing messages, ie a neon ballerina in a sports bar or overly-distracting marquees), I don't think there can ever really be too many.

Lighted signs in pubs and bars take full advantage of one of the cardinal rules of marketing, to get your message out to as many people as possible as clearly and directly as you can. For this reason, custom neon bar signs are perfect. Business establishments spend hundreds and thousands of dollars to have their brand or message personalized on these digital "miniature billboards". Imagine how many times a simple "Hot Coffee" lighted sign draws wet and dreary street walkers in from the rain. How many tropical beer signs with coconuts and palm trees have subconsciously put people in the mood for a margarita or that particular beer? Many managers and owners think lighted signs are just pretty but the smart owners see every bulb, every glass tube, every electrode, as an opportunity to both soothe their customer to their surroundings, and direct them to a call of action, even if it's just "This is the best sports bar" or "Relax, and have another drink". When purchasing a neon sign, each owner should ask themselves, what am I trying to say, what do I want my customers to do, how do I want my customers to feel?

I also especially love mirror bar signs. Large ones looks great behind a bar, and gives a nice classy look to the establishment, not to mention opening up the interior of the bar, especially usefull for smaller bars with that cramped look. Mirror bar signs that hang on the wall are clever as well, as it's every branders dream to have their customer looking into a mirror and identifying themselves with their logo. Oh, while we're talking about using them as a business investment, consider maximizing the leverage of your investment by purchasing used neon bar signs. New signs are great but they will be more expensive and can be more limited in purpose if your bar theme is not the typical one.

No comments: